Search Engine Marketing

 Google PPC Pay-per-click Advertising

 

Google AdWords PPC (pay-per-click) Advertising is an excellent opportunity for most businesses’ online marketing strategy. We create compelling ads for your business and advertise your company on page one of Google for your best keywords. The great thing about PPC advertising is that you only pay when a prospective customer “clicks” on your ad. As Certified Google Partners we use data science to give you the advantage over many PPC competitors and the best ROI possible. Be aware that all PPC ad campaigns are not created equal. Advertising on search engines without using a Certified Google Partner one who uses the very latest data driven scientific methods is sure to waste much of your advertising budget. Consider the following:

As part of every PPC  ad campaign we perform:

• Keyword Research: Our keyword research will ensure the ad campaigns are using the best keyword phrases in your ads.
• Ad Creation and A/B Testing: We create multiple unique ads to help maximize your click thru and conversion rates.
• PPC Ad Tracking: We use tracking codes to measure conversions.
• PPC Ad Monitoring: We monitor numerous Account Settings such as geo-targets, daily ad spend, and keyword performance.
• PPC Bid Performance Management: We track bid gaps, bid price changes, and bid position ranking.
• PPC Monthly Reports with Analysis: We generate an end of the month report outlining ad performance, keyword costs, conversions, and ad trends.
• Monitoring and Updates: As your ad campaigns gather more and more data we will suggest PPC campaign improvements, such as changes in the ad title, descriptions, and content, keyword list, and bids.
• We also provide website hosting and support as an easy way to integrate and maintain ad tracking codes.